The Copp Clark Co. Limited

The Copp Clark Co. Limited, Toronto

Private Post Card

Postmarked with  Toronto June 17 1895 squared circle cancellation

on a 1¢ Small Queen no. 35 stamp

mailed to The Editor, The Justice, Quebec, Quebec

with a June 18, 1895 receiving cancellation

Canadian private post cards qualified for the 1¢ postcard rate as of January 1, 1895. This card shows a beautiful, multi-coloured art nouveau-inspired design of The Copp Clark Co. logo, but with no other information on the front of the card other than the sender’s name & address, the recipient’s name & address, and the words Private Post Card, as was required by postal regulations. The logo incorporates the two borders of the printing of the logo design to ensure that “nothing may be written, printed or otherwise impressed across the postage stamp” as required by regulations. It was not until Dec. 9, 1897 that the regulation was introduced that required a ¼” border on four sides of the postage stamp, which arose when additional printing including images and ads were permitted on the face of a postcard.

Below, reverse of card

The card asks that the receiver include a literary note on an upcoming Copp Clark publication

by Dr. Bourinot entitled “How Canada is Governed”